Published on October 20, 2025 18:48
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Mallorca's Fashion Icon: A Guide to Rosa Esteva and Cortana

Fashion-forward travellers who admire timeless elegance will be captivated by Rosa Esteva, founder and creative director of Cortana. Born in a small village in Mallorca to an architect father, she studied Fine Arts and Fashion Design in Barcelona before establishing Cortana in 2011. Her collections fuse Mediterranean inspiration with meticulous craftsmanship, creating garments that feel both contemporary and enduring, perfect for those seeking sophisticated style with a touch of island soul.

About Rosa Esteva

Rosa Esteva's journey into fashion is deeply rooted in her artistic upbringing and connection to Mallorca.

  • Artistic roots. Rosa grew up surrounded by design and creativity. She sees fashion as an extension of fine art and is heavily influenced by nature, the performing arts, and the dramatic landscapes of her island home. This artistic vision imbues every Cortana piece with a unique, evocative quality.

  • Founder of Cortana. Launched in 2011, Cortana produces exquisite prêt-à-porter, breathtaking bridal gowns, and elegant accessories. Each collection highlights high-quality natural fabrics such as silk, cotton, linen, and wool. A testament to artisanal preservation, every piece is meticulously cut and sewn by skilled seamstresses on Mallorca and in Barcelona.

  • Award-winning designer. Rosa's talent has not gone unnoticed. She received the prestigious “T de Telva” prize for best Spanish designer in 2012, solidifying her reputation in the fashion world. Her work regularly features in leading magazines and graces red-carpet events, making her a celebrated figure in contemporary design.

The Cortana Aesthetic

Cortana’s signature style is a harmonious blend of sophisticated design and natural beauty, reflecting its Mallorcan origins.

  • Timeless silhouettes. Expect clean lines, fluid draping, and flattering cuts meticulously designed to transcend fleeting trends and remain elegant season after season.

  • Nature-inspired palette. The brand's color schemes and organic textures are a direct reflection of Mallorca’s stunning environment – from the tranquil blues of the sea to the warm hues of the sky and the rugged beauty of the island's stone.

  • Sustainable craftsmanship. Cortana is deeply committed to ethical practices, prioritizing local production and actively preserving the invaluable seamstress profession, ensuring each garment is crafted with care and respect.

Experience Cortana in Palma

To truly immerse yourself in Rosa Esteva’s world of refined Mallorcan fashion, a visit to the Cortana boutique in Palma is a must. Here, you can experience the luxurious fabrics and exquisite craftsmanship firsthand, finding a piece of Mediterranean artistry to elevate your wardrobe.

Cortana Palma de Mallorca
Clothing Store Store Point Of Interest
Cortana Palma de Mallorca

Carrer de Montenegro, 3, Centre, 07012 Palma, Illes Balears, Spain

4.8 42 reviews

The boutique is located at Carrer Sant Nicolau 14, 07001 Palma de Mallorca, offering a serene and elegant shopping experience in the heart of the city.

Connect Online

Explore Cortana’s collections and stay updated with Rosa Esteva’s latest designs through their digital platforms.

Discover Rosa Esteva’s world of refined Mallorcan fashion. Whether you visit the Cortana boutique in Palma or explore the online collection, you're sure to find a piece that embodies timeless elegance and Mediterranean charm.

Mentioned in This Guide

Explore all the locations mentioned in this guide on the map below.

1

Cortana Palma de Mallorca

Carrer de Montenegro, 3, Centre, 07012 Palma, Illes Balears, Spain

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